A Definite Plan to Boost Your Personal Productivity

What happens when you plan, but fail to execute? You experience anxiety and create a snowball of pending tasks which affect your overall personal productivity at home as well as at work! So, how can you boost your performance and become productive? We have a sure shot plan to help you with this (it would [...]

Why Multitasking is not Everyone’s Cup of Tea?

Most of the authors of time management articles suggest doing one thing at a time to ensure better time management. We second that advice. But we are also cognisant of another school of thought which promotes the art of multitasking. So how do you choose between the two concepts? Our answer is, as the ancient [...]

Demonetization: Are we ready to move to a ‘Cash-less’ economy?

The recent demonetization of high valued currency notes by the Indian government has created interest in both national as well as international circles with debates ranging from intent to its long-term effects on the economy. While this move will certainly assist in temporarily weeding out some proportion of black money and slow down funding of [...]

Birding in Madivala Lake – A Brickwork CSR Initiative

Our CEO, Sangeeta Kulkarni featured in the “Citizen Matters” magazine for her CSR activities (http://bangalore.citizenmatters.in/articles/bird-walk-at-madiwala-kere-bengaluru) Bangalore, one of the fastest growing cities in the world and the garden city of India has been the symbol of economic growth and prosperity. Rapid unplanned urbanization has taken its toll and Bangalore is struggling to keep up the [...]


The word identity in a dictionary is declared as a noun with a meaning – “the fact of being who or what a person or thing is”. True in every sense, in today’s world where everything is online your identity of who you are and what you do is perceived and understood by others through [...]

Smartphone Commoditisation

Commoditization drives Smartphone Growth in Emerging Markets  Overview The smartphone industry has reached a state of commoditization. When an industry becomes commoditized, products are hard to differentiate. Brands stop being the major driving force in consumer decision and low price becomes paramount. Due to this, differentiation has become a challenge for manufacturers. Laptops and desktops [...]

Organic Food vs. Conventional Food – Is it really worth the extra money?

It is clear from various studies that organic food does not provide additional nutritional benefits when compared to conventional food. However, affluent sections from developed economies, such as Europe and North America, might be willing to shell out extra bucks to go organic. This could be due to the feel good effect that emerges from [...]

Luxury Travel sector wooing the Chinese and Indian traveller

Luxury travel no longer has remained as a privilege only for the European and North American nationals. The rapidly growing affluent class in India and China has marked its influence on the global luxury travel companies. International travel brands have changed their marketing strategies and customized their products and offerings so as to make the [...]

Supply Chain Management Software: Working Gear for Small to Medium Businesses

Time and money savings have always been the set end goals in any business model.  Effective supply chain and procurement management processes help businesses in achieving these goals. Supply Chain Management Software (SCMS) is used to track a company’s supply chain activities, including aspects like purchasing, invoicing, vendor management, shipping and warehouse management. The right [...]

Should India open its arms to FDI in Retail?

The Indian government has made several attempts to pass the bill on Foreign Direct Investment (FDI) in retail in the past. Each time, there has been an uproar in the parliament with the opposition and its allies bringing the parliamentary sessions to a halt. Finally, it was on December 7, 2012, that the government successfully [...]