Category Archives: Business Insights

Demonetization: Are we ready to move to a ‘Cash-less’ economy?

The recent demonetization of high valued currency notes by the Indian government has created interest in both national as well as international circles with debates ranging from intent to its long-term effects on the economy. While this move will certainly assist in temporarily weeding out some proportion of black money and slow down funding of [...]

Smartphone Commoditisation

Commoditization drives Smartphone Growth in Emerging Markets  Overview The smartphone industry has reached a state of commoditization. When an industry becomes commoditized, products are hard to differentiate. Brands stop being the major driving force in consumer decision and low price becomes paramount. Due to this, differentiation has become a challenge for manufacturers. Laptops and desktops [...]

Organic Food vs. Conventional Food – Is it really worth the extra money?

It is clear from various studies that organic food does not provide additional nutritional benefits when compared to conventional food. However, affluent sections from developed economies, such as Europe and North America, might be willing to shell out extra bucks to go organic. This could be due to the feel good effect that emerges from [...]

Luxury Travel sector wooing the Chinese and Indian traveller

Luxury travel no longer has remained as a privilege only for the European and North American nationals. The rapidly growing affluent class in India and China has marked its influence on the global luxury travel companies. International travel brands have changed their marketing strategies and customized their products and offerings so as to make the [...]

Move over cricket – Time to change the game

In India, cricket has never been considered as a game, but as a religion that has a huge follower base. En-cashing on this sentiment, the Board of Control for Cricket in India (BCCI) started the Indian Premier League (IPL), a franchise modeled cricket league in India, which promotes participation of international players. Today, it is [...]