Case Studies: IT Services
- Branding/Online Marketing
- Opensource/Microsoft Technologies
Ace Fancy Dress
CMS: Content Management System (CMS) allows you to control and manage content within your website without the need for technical training. Using this uncomplicated system, you can easily add and delete images as well as edit text in your website. You can also have an unlimited number of pages and a full site search engine.
Dot Net Nuke: Dot Net Nuke which is based on the Microsoft.net technology has the discretion to manage content in the smaller Intranet, Extranets, and the larger Internet on any platform and with multiple databases. These features are accomplished through DNN’s scalability and extensibility by using modules, skins, templates, and language packs data providers.
Why Dot net Nuke?
It is considered the best Open Source CMS as one just needs to run the installer to set up an instant website with the following features:
- Ease of use
- Plug in skin-based layouts
- Control site content
- Built in event and error logging
- Built in security and user management
- Can be used for any type of web application
- Optimizes the website’s performance and many more such features
StudyMize is one of the sites recently developed using the DotNetNuke Professional Edition as a web application development framework. The application allows the website users to publish, upload, and share study material online. It also provides users the option of downloading and customizing content. The DNN built-in language plug in has made life easy for developers by enabling them to translate the content on the website by installing a built in add on that is available in the DNN.
A retail client exploring the possibility of entering the Indian Retail Market.
Brickwork suggested an entry strategy for one of the largest retail chains by studying the retail markets, the existing retail giants in India, and the regulatory issues involved. With 8% consistent growth rate, India presents a huge opportunity in the retail sector. With over 300 million cellphone users, the client was interested in understanding general situation and existing players in the market.
Brickwork conducted secondary research of the existing retail chains in India, regulatory issues, as well as an understanding into the problems faced by existing retail giants. The actual financials, pitfalls, and factors that need to be considered before entering the market were studied and highlighted. Based on this, a summarized presentation capturing the business design of existing firms, the regulatory issues, and the strategies to enter the Indian market were brought out. The Indian retail market presents huge opportunities for foreign players with 98% of the market in the unorganized sector. Understanding the strengths of the unorganized market entities and replicating them as much as possible in terms of convenience, home delivery, and price are critical for any one to enter successfully.
The client is a market leader in ESWL (Extracorporeal Shock-Wave Lithotripsy) - laser therapy used for the treatment of kidney stones.
The client was interested in entering the growing Indian lithotripsy market to establish a quality brand for non-invasive treatment of renal stones. Brickwork with its knowledge of the Indian healthcare sector, surveyed the area, used both primary and secondary research techniques, examined the investment requirements and revenue possibilities, and prepared a detailed report for the client.
Brickwork revisited its knowledge in the healthcare sector, conducted surveys, and personal interviews with opinion makers to delineate the lithotripsy sector. The Indian lithotripsy market is highly unorganized and offers great opportunity for someone to offer an integrated brand all over the country. The present players are in large hospitals as well small kidney stone clinics. Brickwork found some players still using dated technology that meant number of sittings for laser treatment. Opportunities exist for players with the latest technology. Brickwork solution included a detailed market research, description of exiting players, the investment required, operating expenses as well the profitability scenarios. The report brought out the issues in healthcare sector and challenges in bringing the urologists buy the concept and prescribe lithotripsy rather than surgical procedures.
The client heads an international school chain in the Middle-East.
The client wanted to conduct a market and financial feasibility study to set up an international school in Bangalore that could offer IB – International Baccalaureate and CIE – Cambridge International Examination with K 12 format. The criteria was that the school should have an infrastructure of international standards and the staff / teachers would be a mix of Indian and foreign nationalities.
Brickwork conducted the study in 3 phases:
- Primary research
- Secondary research and
- Analysis of the data collected
For the study, interviews were conducted with the International school heads, their board of advisors and relationship managers, national educational bodies, regulatory authorities, and parents. During the study various research articles, publications, government statistics, regulatory laws were also sourced through the secondary research.
The final report included recommendations on the school fees, curriculum, teachers, class structure, location, infrastructural facilities and various other important decisions in addition to SWOT analysis on Bangalore being an attractive location to start an International school. A report with the financial model to be presented to financial institutions was brought out successfully.
A Middle East and German company who are in the insulation market business for the last 3 decades.
Brickwork studied the feasibility of setting up a building insulation manufacturing plant in Chennai, India with technology from Germany. With 8% growth and booming off-shoring, Indian cities have been registering record growth in residential and commercial real estate. Over 10 million square feet of built up new space gets added in cities of 6 million population. The feasibility study included industry analysis, market surveys, preparation of financial statements to organize loans from financial institutions as well as complete guidance and strategy to obtain all governmental and regulatory approvals.
Brickwork conducted primary research of the insulation companies and traders in India. Brickwork with its access to industry experts and regulatory bodies identified the potential threats and offered innovative solutions to the client. We also provided the client with vital data on the raw material suppliers and logistics management and possible environmental problems.
India has just a handful of facilities that use XPS the Extruded Rigid Polystyrene Foam the building insulation product that can result in large scale electricity savings. With the new building code expected soon from the Government of India this market is poised for big growth. Our analysis helped our client to understand the initial outlay, the size of the manufacturing plant, possible impact on the pricing and market changes, potential in terms of market share, and possible inherent threats arising from the competition. In addition Brickwork provided complete guidance in obtaining all regulatory approvals.
INDUSTRY: Information Technology
A Fortune-500 company which was focusing on Lifestyle & Healthcare, was exploring the opportunities arising from the recent trend of outsourcing to India.
Brickwork worked as a consultant, to recommend lucrative business segments and good acquisition targets. The company was looking to build capability in certain software segments to aid the existing and build new products. The acquisition targets were shortlisted keeping size, technology platform, skill sets and management acumen of people, existing revenues as well as possible acquisition price. The client’s predominant concern was the management’s culture and sensitivity in upholding intellectual rights for the software once the acquisition is complete.
The client had built up extensive capabilities in R&D services in India through their Indian subsidiary and sought to focus on their capabilities to grow their Indian operations to the tune of US$1 billion, to make it one of their largest operations globally. Brickwork was hired as the consultant for this strategic assignment because of its extensive knowledge on the Indian business scenario and on the opportunities in outsourcing to India.
Brickwork conducted an extensive study on opportunities presented by the outsourcing trend, identified lucrative business opportunities in the interested areas, analyzed the demand and supply side, market characteristics for these opportunities, identified good acquisition targets, performed the pre – acquisition financial due diligence of the targets and advised an implementation roadmap to the client. Brickwork arranged personal interviews with the targets and shortlisted these who were interested in acquisition. Brickwork did a special IP audit to determine if the management takes intellectual property rights seriously.
Based on our recommendations, the client was able to shortlist a few candidates for further evaluation. The Brickwork report included possible valuation of acquisition targets. Brickwork has developed special methodology to value new economy companies that have more patents and other intellectual property, rather than the traditional fixed assets. Brickwork report helped the client to diversify into engineering services sector.
INDUSTRY: Architecture & Design
An architectural firm from UK wanted to outsource UK building, planning permission drawings to architects in India.
With the liberalization of the Indian economy, the business process outsourcing sector has become a major contributor to the GDP of India. Developed countries leverage on lower costs and the high skill sets that India offers. India now provides end to end solutions to an entire plethora of outsourced assignments. This particular client wanted to harness the lower rates of Indian architects to get planning permission drawings for the UK accomplished in India.
Brickwork collected specific skill sets like the ability to work from Google Earth, analytical ability to label distances, familiarity with CAD/CAM engineering software. Based on the required skill sets, Brickwork conducted primary research of architectural firms in India with the help of a questionnaire survey to assess the skill sets of the architecture firms. Brickwork’s response rate was about 25% from the questionnaire survey. Some of them were interviewed to validate the information and help in proper comparison. Based on their skill sets, past clients, operational capability and financial strength, Brickwork prepared a short list of firms that could be considered and meet the client criteria. In collaboration with the client we developed another questionnaire to estimate the rates charged. Based on the results of both the questionnaire surveys we were able to shortlist four architectural firms in India which met client requirement of skill sets and rates charged.
Our services helped the client increase profitability through cost savings. The client leveraged on the lower costs in India to accomplish planning permission drawings for the UK. Planning permission drawings do not require the detail of construction drawings and hence do not require the supervision necessary for the detailed building diagrams. The client was able to capitalize on the advantages that India offers to improve productivity.
The client is a barrister who works to obtain planning permissions in the UK for his client base. The client is the owner of the planning permission firm. He has several years of experience in dealing with all the aspects of planning permissions in the UK and is also experienced in developing property.
This client wanted to harness the lower rates of Indian architects to get planning permission drawings for the UK accomplished in India. Brickwork was to identify 4 architectural firms in India to whom he could outsource planning permission diagrams. The architect required certain specific skill sets like the ability to work from Google Earth and specific rates for the drawings.
We first created a database of architectural firms in India and qualified as per various criteria in collaboration with the client.
An assessment of the qualified architectural firms was conducted with the help of a questionnaire survey to identify the various skill sets.
About 25% of the firms responded. Once our team had a list of architects that met the client requirement in terms of skill set we had to meet the price criteria.
In collaboration with the client another questionnaire was developed to estimate the rates charged by these firms. Based on the results of both the questionnaire surveys, 4 architectural firms in India which met the client requirements of skill sets and rates charged were shortlisted and provided to the client.
The client is a biotech R&D company based in Europe.
The client company wanted us to perform a patentability search and market analysis related to several of their products that are in the development stage. Additionally, they wanted us to identify the competitor’s patents and their relevant market data.
Brickwork Legal Services conducted research and collated the necessary patent and market data. The research was carried out using a combination of paid databases like Delphion and publicly available resources such as USPTO and Espace. Our team delivered an in-depth patent research report that was sorted according to the relevancy of each of the products identified.
This service was critical in helping the client to not only determine the patentability of their R&D efforts, but also provided a fair assessment of the products market potential, opportunities, and competition. The client was pleased with our services and provided us feedback with high ratings. The client has worked with us on a regular basis since.
The client is a partner at a US-based law firm that handles DUI criminal defense, appeals, bond reductions, violent crimes as well as murder cases.
Client approached Brickwork India to draft a legal brief about juror misconduct for his Motion to Declare Mistrial. He was also pressed for time and wanted to keep the cost associated with the appeal low.
Brickwork assigned a team of experienced legal analysts with litigation support experiences to the task. The team did extensive state and federal research using the online legal database Lexis Nexis. After meticulous analysis, Brickwork applied the law to the facts of the client’s case and drafted a brief by the deadline.
The brief not only helped the client with his motion preparation, but also saved him valuable time. The client appreciated the ability to supplement his law practice with trained legal analysts from Brickwork who are on par with US standards at a fraction of his domestic cost.
The client is an attorney member of an advocate group practicing in the High Court of South Africa and specializes in civil law.
Client presented the facts of a case involving breach of contractual obligations and remote damages to Brickwork via email and asked us to perform legal research and draft a persuasive memo. His client, a large South African company, suffered financial losses and wanted to recover damages from the defendant. The client provided Brickwork remote access to his online legal database to complete the task.
Though the client’s legal database was new to Brickwork, it didn’t take Brickwork legal analyst more than 15 minutes via teleconference to learn and get accustomed to the tool. Brickwork drafted a memorandum analyzing the multiple possibilities and lines of argument to recover damages supported by relevant case laws and statutes.
The client only provided the facts of the case and Brickwork legal analyst was able to independently develop lines of argument and draft a persuasive memo. Surprised by the capacity of Brickwork Legal Services the client has engaged us with multiple projects and more complex legal issues.