Business Research
Global business is a combination of amazing opportunities and extraordinary challenges. In order to understand the dynamism of businesses and to exploit opportunities, organizations need access to current, accurate, and actionable inputs and knowledge for strategic decision making. We research on your customers, prospects and markets. We analyze market segments, industries and companies. Our actionable insights add value to our research reports. Business solutions vary at every stage of a business - at the launch of your business, during the operations stage and at the growth stage. Brickwork India assists you at every stage of your business!
How valid your business idea is?
We validate your business idea with robust research and methodology, helping you adopt a well-rounded strategy to increase the success rate of your business venture.
Business plans serve as a blueprint to guide a firm’s policies and strategies for external audience (lenders, prospective investors) highlighting your firm's past, present, and forecasted future performance. Our business plans supports with industry analysis to create a road map to meet your business objectives. It includes macroeconomic analysis of the industry, evaluation of your company operations, identification of the best vehicles to increase profitability, and financial models depicting each scenario, which can be used as a prospectus for potential investors and lenders.
Organizations use competitive intelligence to compare themselves to their competitors to anticipate competitors’ moves, decrease response time and plan their strategies to stay ahead. We gather information on your competitors’ products, domain constituents, customers, and competitors. We do a thorough analysis and help you implement this analysis for the short-term and long-term planning needs of your business.
Company analysis involves understanding the structure, finances, products, services, markets, customers, prospects, management, investments, geographic reach, etc., for any company. Understanding the business model is a key component. SWOT analysis is a part of the research to essentially create a company profile.
Our research team gathers and analyzes the demographics of a particular market and provides you with insights such as population breakup, fastest growing age group, local cultures, disposable incomes, spending patterns, etc to understand the overall dynamics of the target market.
A feasibility study is a preliminary study undertaken to determine and document a project’s viability. The results of this study are used to make a decision whether or not to proceed with the project. It is an analysis of possible alternative solutions to a problem and a recommendation on the best alternative.
Ideally, meant for new product development, R & D, entering new markets, and developing potential new customers. The Brickwork team assists in developing a forecast of the size of a market in terms of revenue, numbers of buyers, or other factors. The overall market potential is analyzed and compared with the potential within the company’s customer base.
How do I increase my company's operational efficiency?
Our research gives intuitions into your customers’ behavior and preferences as well as your competitors" strategies, so that you can reach out to your customers more effectively and benchmark your strategies ahead of the industry standards.
Organizations evaluate various aspects of their processes in relation to best practice, within their own industry or from another industry. This process allows organizations to develop plans on how to adopt such best practice, usually with the aim of increasing a particular aspect of performance/operations. Benchmarking may be a one–off event, but is often treated as a continuous process in which organizations continually seek to challenge their practices.
“Knowing your customers” is the foremost step in solving most of the challenges that the sales and marketing teams face in B2B domain. Managers have to adopt strategies and align themselves based on the changing needs of the customers. Every customer is different and “one size fits all” approach would not yield long term relationships. We support organizations in formulating flexible strategies for individual customers.
Identifying the consumer behavior, lifestyles, spending power helps in identifying the target market. We assist our clients with various kinds of surveys, both online and offline in identifying the customer preferences. We also design the questionnaire and undertake surveys for existing customers to understand their feedback.
Evaluating a business on past performance alone would not reflect the relative position of that particular company. Managers need to understand the overall industry performance and the potential market in future. They need to understand both internal and external factors that drive the industry to strategize their long term and short term goals. We use structured framework to analyze the drivers of the industry and help you understand the potential of the market, challenges/gaps in the industry and make you better equipped to remain ahead of the competition.
We provide an ongoing support in providing event updates and Newsletters related to a particular company, sector/industry to inform our clients on the latest happenings.
We also offer a range of other back office support like creating a data dump, routine operational /administrative tasks, preparing power point presentations, data cleansing and any other adhoc research requests.
How to reach out to new geographies and markets?
In a flat world, every market is accessible to a business, regardless of its location. We study these markets for you and open out new opportunities that you can leverage on to increase your business, your brand or your competitive edge.
Strategy is the most import aspect for any business. We help organizations to expand or diversify their operations into other geographies or business lines and prepare them to tackle the volatile business environment. We also assist organizations in implementing these strategies into operational plans.
Opportunity assessment is a combination of industry, market, and company/competitive analysis. Through focused explorative research, analysts identify and quantify the opportunity, and list competitive and other risks. Opportunity assessment studies give entrepreneurs, product designer/developers, etc., an opportunity to assess product acceptance and market potential in advance.
Diversification can be for various reasons. It could be a survival strategy for some and could be an opportunity for others. We would provide you with the right options of diversification in answering questions like:
- New product or a service for existing customers?
- Existing products for new geographies?
- New products for new geographies?
Based on the defined set of criteria, we help clients in creating a database of prospects along with the contact details of key personnel.
We also assist companies in contacting the list of prospects generated by us or by the client and set up appointments.
Identifying a particular country to set up a regional base can be very tricky at times. Some countries have low cost labor, while some other countries have favourable regulatory policies and some of them have favourable demographics. We identify the right geography/country to set up operations based on various factors involved in the decision making process for a specific industry.
